The Business Vet
Veterinary Strategy + Marketing
In the Media
Veterinary Business Media
Marketing the Equine Veterinary Practice
AAEP Practice Life Podcast
August 2021
Understanding marketing is important, even if your practice is at capacity. Join AAEP Practice Life Podcast host Dr. Mike Pownall and three marketing specialists -- Dr. Karen Bolten, Heather McPherson, and Kelly Graber -- as they discuss the what, why, when, and how of marketing strategies, goals, campaigns, and indicators of success.
The Business Side of Veterinary Digital Marketing
The Veterinary Marketing Podcast
July 2021
Karen Bolten from The Business Vet on Instagram joins us to talk about the business side of veterinary marketing, how she got her start, and some tips and tricks to using Instagram to reach and grow your veterinary practice audience.
Finding Your Client Tribe
Written for EUVets, January 2019
Do you remember when you were in school, when you used to want to be friends with the cool kids? Turns out decades later those kids weren’t really that cool, and your real friends, the ones that you still keep in contact with today are sometimes the ones you least expected.
The Business Side of Veterinary Digital Marketing
MWI Animal Health
April 2021
By definition, branding encapsulates higher-level marketing messages about who you are, what you do, and why you do it. Your brand should reflect your values and mission as providers of pet health services. Branding provides the foundation of standing out and showing how your companion veterinary practice differs from all the others. Branding also gives your team and your clients an intangible connection, where they feel like you're all working together to achieve goals for healthier pets.
Other Related Media
Pig and a poke! Vets tap hogs with FORKS in unconventional calming technique designed to distract the animals during toenail clipping
Connor Boyd, Daily Mail UK
January 23, 2018
Bizarre footage has emerged showing vets using unusual techniques to relax huge pigs using cutlery.
Veterinary Medical Media
Wet summer brings killer equine virus to Pee Dee
Gavin Jackson, August 2012
The rumbling of a combine with a hopper full of freshly harvested, golden corn in an Effingham field is a reminder of the great growing season the Pee Dee has had, with a warm winter allowing farmers to plant earlier to benefit from rains that lasted through the summer.
