The Business Vet

Resources

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September 2019

• Sept 21: 13 Things I wish I had known about veterinary practice ownership

• Sept 15: What to wear as a new vet

• Sept 8: Stop giving your personal number to your clients

July 2019

• July 1: Acupuncture/Laser Therapy Survey

June 2019

• June 9: I was a crappy business owner

• June 5: Ohno's 7 Wastes

• June 3: Why you need branding

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May 2019

• May 27: Buyer Personas / Avatars

• May 26: My Mental Health Journey

• May 22: The 5 S's

• May 20: Facebook Blueprint Steps

  1. Intro Video​ - To help you understand Blueprint

  2. Facebook Blueprint - Start your account here

  3. My FB Private Group - Find schedule here

• May 19: Why Cheap Prices Don't Make You a Low Cost Clinic

• May 10: Why Walmart won't run you out of business

• May 9: FB Blueprint​

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March 2019

• Mar 25: Contacting Clients

  • Be persistent without being annoying​

  • Data about how often to contact

• Mar 18: Omnichannel Marketing

• Mar 16: YouTube - Facebook Blueprint

• Mar 9: YouTube - Filters + Fonts

• Mar 5: HBR - Negative feedback

• Mar 2: YouTube - Picking your filters

February 2019

• Feb 17: YouTube - Picking your fonts

• Feb 11: Buyer Personas

• Feb 4: Perception of Quality

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January 2019

• Jan 28: Finding Your Client Tribe

• Jan 21:

  • High-Involvement Decision Making Applied to Marketing

    • Operant Conditioning

    • Analytic Reasoning

  • Low-Involvement Decision Making Applied to Marketing

    • Classical Conditioning

    • Iconic Rote Learning

  • Both

    • Vicarious Learning/Modeling

• Jan 14:  Client Motivation

• Jan 7:  Marketing to Current Clients