Who I work with
I work best with veterinary professionals and industry leaders who understand that real growth comes from deep strategy, data-driven insights, and high-level problem-solving, not quick fixes or surface-level marketing.
My consulting is designed for those ready to invest in comprehensive, customized solutions that drive long-term success:
✔ Need deep analysis for complex challenges: If you’re looking for a thorough, data-driven approach to uncover real, strategic solutions, I’m your person.
✔ Are open to real insights, not just quick fixes: You may think you have a marketing problem, but if the real issue is positioning, business structure, or audience alignment, I will help you find it.
✔ Are ready to make smart, strategic moves: Whether you need repositioning, scaling strategy, or audience insights, we’ll develop a roadmap that actually works.
✔ Value research and data over guesswork: You’re ready to invest in comprehensive research and strategic recommendations based on real insights.
✔ Are willing to collaborate on the discovery process: No consultant has all the answers upfront, but if you give me the resources and time, I’ll find the solutions your business truly needs.
Veterinary Business Owners & Leaders
You’re running (or planning) a vet practice, mobile service, or specialty business and want to:
✔ Develop a high-level strategy that strengthens your business and positions it for sustainable growth
✔ Attract and retain the right clients - those who align with your practice’s values and services
✔ Identify inefficiencies and bottlenecks through in-depth data analysis
✔ Compete effectively with corporate groups while maintaining an independent identity
✔ Implement customized, research-backed solutions rather than relying on generic advice
Veterinary B2B & Industry Professionals
You provide products, services, or education for the veterinary industry and need:
✔ A refined, results-driven marketing strategy tailored to your audience
✔ Positioning and messaging that differentiate you from competitors in a crowded market
✔ Advanced data analysis to better understand your market, improve targeting, and refine your offerings
✔ Strategic consulting from someone who understands both business & veterinary medicine
Researchers & Academics
You’re in veterinary research, academia, or AI development and want to:
✔ Integrate AI into veterinary research for data analysis, diagnostics, or predictive modeling
✔ Leverage market insights to ensure your research aligns with industry needs and future applications
✔ Navigate ethical considerations in AI and emerging veterinary innovations
✔ Teach veterinary professionals and students about AI, data-driven decision-making, and the future of technology in practice
What I Do & Who I Work With
I help veterinary professionals and industry leaders solve complex business challenges through customized, analytical, and research-backed consulting. My approach goes far beyond surface-level fixes, diving deep into strategy, data analysis, and innovative problem-solving to create sustainable success.
The Five Pillars of My Consulting Work
Veterinary business challenges are rarely one-dimensional - successful solutions require a strategic, integrated approach. Accordingly, my consulting framework is built on five core pillars:
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Business Strategy
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Marketing Strategy
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Artificial Intelligence
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Continuous Improvement
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Innovation
Each of these pillars represents a distinct area of expertise, but in reality, they overlap significantly. For instance, effective marketing cannot happen without a solid business strategy. AI implementation in businesses is trickier than it seems: it requires tech strategy, of course, but also stakeholder considerations and an accepting workplace culture, leadership and business strategy, ethical guidelines, and continuous evaluation. No solution exists in isolation, which is why my work draws from multiple disciplines to create comprehensive, customized plans.
Beyond these five pillars, I also incorporate fundamental business knowledge - including economics, finance, business law, and project management - to ensure my recommendations are both strategically sound and practically feasible.