I’m back with Part 2 of ideas of just a few things you can work on to keep your business both afloat during this Coronavirus crisis.

There’s no way around it. Things are rough right now for everyone. The only thing you can do is attempt to make the best of it.

So what about the majority of practices, that don’t fall into the high-end / boutique category, and are already pinching profit margins? How

When I started my equine practice, one of the random things I was dying to get (someday!) was a wrap on my car. Why? Back then I'd say they looked "professio...

The reality is that we've been on an economic upswing for longer than normal. Don't get nervous, but it never hurts to prepare for the worst

1. It’s harder than you expect. The first couple of years were generally fun – I was still in that new car phase. I was a practice owner! I can do whatever I...

Figuring out life when you first get into practice is an uphill battle. Here are some of my recommendations from a decade out.

I read a post the other day that highlighted one of my pet peeves: this vet was upset that a client had contacted her on her personal phone number, and in th...

Perhaps you work for a crappy practice owner – or used to because you couldn’t handle it anymore. Or maybe IT’S YOU. That’s okay. You know what they say abou...

I’m obsessed with branding. I just think it’s the greatest. If you are, too, you probably get it, but if you aren’t, you’re missing out on a great opportunit...

May is Mental Health Awareness Month, and it’s also when I’m finally feeling ready to re-approach social media with the passion I had before going through a ...

Last week I talked about Walmart and how they won’t be running you out of business – if you handle it the right way. I brushed on the topic of Michael Porter...

Walmart recently announced that it will be opening over 100 veterinary clinics as well as a competitively-priced online pharmacy. Understandably, many veteri...

Font choice relays a lot more than the words on the page! When you create graphics with words or select a font for your website or flyers, the font you pick ...

On this post, I talked about Differentiation, which is the practice model that takes your strengths and uses them to make you stand out from the crowd. You k...

“The thing that makes you different is your greatest asset. Capitalize on it.” -@theposhgirlsclub Why did you look at this picture, and then decide to read t...

PRICING STRATEGIES 💵 We all struggle with setting prices, but did you know there are actual broad “strategies” to pricing that go beyond just picking a numb...

FACEBOOK BLUEPRINT 📐 I mentioned this a couple weeks ago in my Instagram stories. It was a little convoluted 🤯 to figure out initially, but I finished my f...

OMNICHANNEL MARKETING 🔄 This approach takes all of your various interaction channels and ensures a seamless experience. The customer’s experience should be ...

You know you’re *supposed* to be contacting your clients...probably more than you are. 📬 Nonetheless you still get that uncomfortable feeling that you’re ha...