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Strategic, Data-Driven Veterinary Business Consulting
Every Veterinary Business Is Unique.
Your Strategy Should Be, Too.
What I Do & Who I Work With
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I help veterinary professionals and industry leaders solve complex business challenges through customized, analytical, and research-backed consulting. My approach goes far beyond surface-level fixes, diving deep into strategy, data analysis, and innovative problem-solving to create sustainable success.
Who I work with
I work best with veterinary professionals and industry leaders who understand that real growth comes from deep strategy, data-driven insights, and high-level problem-solving, not quick fixes or surface-level marketing.
My consulting is designed for those ready to invest in comprehensive, customized solutions that drive long-term success:​
✔ Need deep analysis for complex challenges: If you’re looking for a thorough, data-driven approach to uncover real, strategic solutions, I’m your person.
✔ Are open to real insights, not just quick fixes: You may think you have a marketing problem, but if the real issue is positioning, business structure, or audience alignment, I will help you find it.
✔ Are ready to make smart, strategic moves: Whether you need repositioning, scaling strategy, or audience insights, we’ll develop a roadmap that actually works.
✔ Value research and data over guesswork: You’re ready to invest in comprehensive research and strategic recommendations based on real insights.
✔ Are willing to collaborate on the discovery process: No consultant has all the answers upfront, but if you give me the resources and time, I’ll find the solutions your business truly needs.
Veterinary Business Owners & Leaders
You’re running (or planning) a vet practice, mobile service, or specialty business and want to:
✔ Develop a high-level strategy that strengthens your business and positions it for sustainable growth
✔ Attract and retain the right clients - those who align with your practice’s values and services
✔ Identify inefficiencies and bottlenecks through in-depth data analysis
✔ Compete effectively with corporate groups while maintaining an independent identity
✔ Implement customized, research-backed solutions rather than relying on generic advice
Veterinary B2B & Industry Professionals
You provide products, services, or education for the veterinary industry and need:
✔ A refined, results-driven marketing strategy tailored to your audience
✔ Positioning and messaging that differentiate you from competitors in a crowded market
✔ Advanced data analysis to better understand your market, improve targeting, and refine your offerings
✔ Strategic consulting from someone who understands both business & veterinary medicine
Researchers & Academics
You’re in veterinary research, academia, or AI development and want to:
✔ Integrate AI into veterinary research for data analysis, diagnostics, or predictive modeling
✔ Leverage market insights to ensure your research aligns with industry needs and future applications
✔ Navigate ethical considerations in AI and emerging veterinary innovations
✔ Teach veterinary professionals and students about AI, data-driven decision-making, and the future of technology in practice
For more information on AI in Vet Med, click here.
The Five Pillars of My Consulting Work
Veterinary business challenges are rarely one-dimensional - successful solutions require a strategic, integrated approach. Accordingly, my consulting framework is built on five core pillars: Business Strategy, Marketing Strategy, Artificial Intelligence, Continuous Improvement, and Innovation.
Each of these pillars represents a distinct area of expertise, but in reality, they overlap significantly. For instance, effective marketing cannot happen without a solid business strategy. AI implementation in businesses is trickier than it seems: it requires tech strategy, of course, but also stakeholder considerations and an accepting workplace culture, leadership and business strategy, ethical guidelines, and continuous evaluation. No solution exists in isolation, which is why my work draws from multiple disciplines to create comprehensive, customized plans.
Beyond these five pillars, I also incorporate fundamental business knowledge - including economics, finance, business law, and project management - to ensure my recommendations are both strategically sound and practically feasible.
Click the down arrows next to each pillar to explore:
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Who it’s for
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Key services
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My areas of expertise
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The tools and frameworks I use
Business Strategy
Marketing Strategy
Artificial Intelligence
Continuous Improvement
Innovation
Additional Business Foundations
How to Work with Me
I offer multiple consulting engagement options so you can choose the level of support that best fits your needs. Whether you’re looking for a long-term strategic partner, a focused project, or a one-time strategy session, I can help you find data-driven, research-backed solutions to complex business challenges.
Ongoing Strategic Guidance: Retainer Model
For businesses and organizations that need continuous expert support, the retainer model provides a structured, long-term partnership. You’ll receive dedicated consulting hours each month to refine strategy, analyze data, and adapt to new challenges as they arise.
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Best For:
✔ Veterinary businesses implementing long-term strategy shifts
✔ Industry organizations with ongoing marketing, AI, or business development needs
✔ Businesses that want continuous access to expert insights without hiring in-house
Ideal if you want high-level strategic guidance over time rather than one-off projects.
Not Ready for Consulting?
That's okay - but maybe I can offer you something else!
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If you're not ready for a full consulting engagement but still want strategic insights, check out my online courses and digital products. These resources provide actionable strategies at a lower investment and are designed to help you implement improvements on your own timeline.
Think We’re a Good Fit?
If you’re ready for high-level strategy and in-depth business solutions...