Electives
Topics of Special Interest
Artificial Intelligence
Types AI Tools in Practice: the 18 categories currently available in veterinary medicine.
Change Management for AI: guiding teams through adoption and transformation.
Practical AI Evaluation: how end-users judge practical value, safety, and fit.
AI Ethics: governance, transparency, and responsible use of AI in practice.
Workflow Opportunities for AI: spotting where automation and augmentation add real value.
AI Regulation (US & International): emerging legal frameworks shaping AI use in veterinary and allied industries.
Types of AI Models: understanding foundational models and their applications in veterinary practices and B2B businesses.
Innovation
Innovating with AI Assistants: practical ways to turn pain points into AI-driven solutions.
Brand Strategy
Business Foundations: mission, vision, and core values as the backbone of strategy.
Target Marketing & Buyer Personas: audience segmentation and message alignment.
Building Brand Guidelines (and how to use AI to help): creating consistent, strategic brand systems and leveraging AI to support them.
Consumer Behavior: decision-making psychology and the hidden drivers of choice.
Continuous Improvement
Operations: Process Mapping - identifying bottlenecks and streamlining workflows (offered as a lecture or hands-on workshop)
Sponsorship Tiers
Freshmen Tier: The Library
The knowledge hub for short-form content.
The Library is the knowledge center of our campus. It represents the place where insights are collected and shared. That’s why this tier focuses on short-form content like guest articles, blogs, interviews, and podcasts, all designed to turn your expertise into trusted knowledge.
Partnership Formats
-
Guest articles & blogs
-
SME interviews for content
-
Guest social posts
-
Podcast interviews
-
TV interviews
What this gives you
-
Your ideas positioned in a credible, veterinarian-led voice.
-
Content that earns trust instead of skepticism.
-
A way to seed awareness with an audience that resists traditional marketing.
Sophomore Tier: The Lecture Hall
The stage for live events.
The Lecture Hall is where learning happens in real time. This tier is all about live engagement: webinars, conferences, panels, and vet school presentations. By entering the Lecture Hall, your message reaches veterinary professionals in spaces where they’re ready to listen and engage.
Partnership Formats
-
Webinars (panelist or single presenter)
-
Conference presentations
-
Vet school presentations (actively seeking sponsors)
-
Live social media interviews
What this gives you
-
Association with respected educational forums.
-
Direct engagement that feels like professional development, not marketing.
-
A partner who can credibly carry your perspective into live veterinary conversations.
Junior Tier: The Innovation Lab
The workshop for solving problems together.
The Innovation Lab is our campus think tank. It’s where ideas are stress-tested and strategies are shaped through collaboration. This tier covers consulting, workshops, and project-based work to help your solutions connect with the real challenges of veterinary practice.
Partnership Formats
-
Custom public-facing presentations & workshops
-
Private presentations & internal workshops
-
Project-based consulting
-
Consulting retainers
What this gives you
-
Direct translation of business goals into veterinary context.
-
Early feedback on adoption barriers and practical use cases.
-
A veterinarian/MBA-led process that makes innovation stick.
Senior Tier: The Commons
The community space for lasting partnerships.
The Commons is where the campus community gathers. Similarly, this tier emphasizes building influence through partnerships that strengthen the veterinary community: co-created research, educational initiatives, AI projects, and membership sponsorships that position you as a partner in progress for our community, not just another vendor.
Partnership Formats
-
Discounted membership plans within The Business Vet ecosystem
-
Sponsor Student Memberships (3+ month plans)
-
Partnered educational initiatives
-
Partnered AI projects
-
Research & publications
-
White papers, surveys & advisory boards
What this gives you
-
Credibility through shared authorship and co-branded applied projects.
-
Access to conversations and clinical contexts you can’t buy with ad dollars
-
Long-term influence in how the profession sees emerging trends.
Graduate Tier: The Brand Strategy Institute
Brand visibility with the right context through additional partnership options.
The Brand Strategy Institute is where ideas about positioning and visibility are put into action. This tier focuses on add-on options like cross-promotion campaigns, sponsored series, and affiliate visibility to align your brand with veterinary education and innovation.
Partnership Formats
-
Cross-promotion campaigns
-
Sponsored series (podcasts, webinars, courses)
-
Sponsor Student Memberships (3+ Month Plans)
-
Affiliate programs
-
Sponsor highlights (logos, shout-outs, features)
What this gives you
-
Presence where veterinarians are already learning and connecting.
-
Association with education and innovation instead of sales.
-
A contextual way to reinforce your brand without driving the message yourself.
The Curriculum: Topics of Interest
The core subjects I teach, write, and consult on.
Artificial Intelligence
Practical tools, adoption, ethics, and the frameworks clinics and companies need to evaluate AI responsibly
Brand, Business, & Marketing Strategy
Market positioning, messaging, and the foundational building blocks that drive long-term growth.
Continuous Improvement & Efficiency
Diagnosing bottlenecks, mapping processes, and applying systems thinking to create smoother operations, happier staff, and more sustainable practices.
Innovation & Problem-Solving
Creative approaches to the toughest challenges, with an emphasis on applying AI to veterinary business challenges and developing practical solutions.
My Vet Background
(and Why That Matters to You)
Every veterinary audience has its own language and priorities. Whether you want to reach practice managers, specialists, general practitioners, or students, I can adapt your message so it resonates. This adaptability comes from lived experience across many aspects of the profession, not just theory.
Here’s the path that shaped my perspective:
-
Research & Lab Work: my first step into veterinary science.
-
Veterinary Student: seeing the challenges of training and transition firsthand.
-
Academic Internship (Equine Medicine, Surgery, & Ambulatory): one year rotating through specialties, balancing the demands of clinical rigor.
-
Mobile Large Animal Associate: two years in a satellite majority-equine practice, on call 24/7.
-
Practice Owner (Mobile Large Animal Practice): eight years running my own business, balancing medicine with entrepreneurship.
-
During this period, I also:
-
Provided zoo and exotic animal care at tourist facilities.
-
Built a small-animal end-of-life service (at-home euthanasia).
-
Completed acupuncture training to expand treatment options for equine and small animals.
-
-
MBA: expanding beyond medicine into business and strategy.
-
Small Animal General Practice (Corporate): understanding the realities of corporate veterinary culture.
-
Shelter Medicine (Sole Veterinarian): resource-constrained medicine and public service.
-
Relief Veterinarian (Independently Owned Practices): small-animal general practice while transitioning into consulting.
-
AI in Healthcare Certificate: formal training at the intersection of veterinary practice, business, and technology.
What this means for you:
-
I’ve been in the trenches as an associate, an owner, a corporate vet, and a relief vet.
-
I understand the different pressures facing every stakeholder, from students to practice owners to B2B industry leaders.
-
And I can tailor your message to fit any audience in the veterinary ecosystem with the credibility of someone who’s lived it.
