How do you fight online pharmacies?
- Dr. Karen Bolten
- Apr 3, 2019
- 1 min read
Updated: Jul 13, 2020

OMNICHANNEL MARKETING š This approach takes all of your various interaction channels and ensures a seamless experience.
The customerās experience should be nearly effortless š§āāļø as they interact with you through each medium, and the experience should gently flow ć°ļø from one to another.
ANYTHING that makes the customerās life any harder š© than it needs to be is a point at which you can lose this customer. These are the items where you should be brainstorming ways to improve their experience.
Touch points to consider:
š¹In person
š¹Over the phone
š¹Website
š¹Social Media
š¹Mailers
š¹Any other interactions you have
The way you present your company and your message should be the same š across all of these media, and the customer should be able to easy get answers and/or solve their problem across all of these.
Does it take effort to implement this approach on your part? Yes.
Keep in mind that if you aren't doing this, your competitors likely are, and online retailers *definitely* are š±.
š If you are not using this approach yet, you are falling behind your competitors.
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