If your veterinary marketing strategy isn't getting the results you hoped for, it might not be your services. It might be your stakeholder blind spots.
Years ago, I read Mitch Albom's "The Five People You Meet in Heaven." Now, before you tune out over the title, trust me - it's not a religious book. It's truly a classic story about interconnectedness and how our actions ripple outward in ways we never noticed.
Eddie, an 83-year-old amusement park mechanic, dies trying t
